South African companies should engage Brand Ambassadors to be their spokesperson, not only for their brand but as part of our strategy to curb the pandemic of HIV & AIDS?
Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the midst of brand giants that will bury your brand’s popularity.
You need to find ways to deal with this and develop unique ways to stand out in the crowd.
A popular solution is through the use of a brand persona. Susan Gunelius said, “Your brand is like a person with its own distinct personality”
So is it a must that your corporate brand ambassador is a celebrity? Definitely not!
Your choice can be someone that embodies your brand but he/she must possess the following:
7 Must Have Characteristics of a Corporate Brand Ambassador:
1.Knowledgeable and Innovative in marketing brands
Knowledgeable – Becoming a brand ambassador means that a person is automatically a marketing representative of the company.
Ensure that your brand ambassadors are proactively initiating conversation with others in promoting your brand’s product; be it goods or services.
The main purpose of a brand ambassador is to embody the values, the character and the overall image inherent to the brand.
Credibility of your ambassador is very important. A known and respected authority person adds value to your brand versus extremely expensive advertising campaigns.
Speaking for your brand is one thing, building a solid relationship is another, and the latter is more important.
Indeed, brand ambassadors should be high-caliber people. But more than this, they should see themselves as part of the team.
Your ambassadors should also be updated on the latest trends that people recognize. Today, people are very much inclined to the use of social media.
Selecting the right brand ambassador (brand persona) is an essential part of your marketing strategy. You need to maximize this wonderful opportunity in building up your brand. Pick the right person with the right skills. Have you considered a brand ambassador? Does your brand ambassador exhibit the core values of your company? Remember your ambassador personifies your corporate brand; choose the best image you want to display.
(Extracts only) Reference: Venchito Tampon
by Cindy Pivacic
This option should be the way forward for all companies as it not only promotes their product with a relationship building persona but will contribute to the fact that the company is fully engaged in the welfare of the country.
As a person living with HIV for 11 years and engaged in Sales & Marketing for 30+ years, am in a unique position to be heard and have an excellent online presence to boot. With the added value that I am a Speaker and Trainer providing services to various corporate and public events thereby making an impact on the lives of others, is a considerable bonus to any company considering this option.
South Africa had 750 THOUSAND NEW infections in 2 years which means the workforce is harshly affected!
My question to you is:
What is your company willing to do to become involved in the curbing of infections and improvement of life, enabling progress in South Africa?
Contact me if you wish to discuss opportunities
Tel: 021 839 4529